I was looking over the Pulitzer-Prize winning photographers’ work today. And it reminded me that a great photographer is worth his or her weight in platinum. (At $1,147/ounce, that’s not chump change.) Seriously, good photos grab a viewer into the page or story both online or in print. I always tell designers and reporters, “If you want to get your story read, get a great photo to accompany it.” But the reciprocal is true as well: a crappy photo will turn a reader/viewer away just as fast. Indeed, it’s better to publish no photo — alternative copy, other story-telling devices, other entry points — than a bad photo.