If good design is doing its job, it is managing your perception of an experience in many ways—both obvious and not so obvious according to Randall Smith, founder of Salt Lake City brand management agency Modern 8. And he’s right. Good design is like a well-paced period, comma or dash. You don’t notice them until they’re missing.
Over the years, I’ve found it rather easy to teach technology, no matter how fast it changes. From Aldus PageMaker 1.2 or QuarkXPress or the latest version of Adobe InDesign, teaching software is pretty much a matter of using it and repetition. Teaching design, that’s something entirely different. Design concepts from the use of white space to dominance to what fonts work well together are challenging to teach and involve as much aesthetics as science.
So, here are some handouts and presentations to help with some of the easy technical challenges and some of the more difficult design concepts.
DESIGN WITH FLAIR by Bradley Wilson
THE HISTORY OF DESKTOP PUBLISHING IN SCHOLASTIC MEDIA by Bradley Wilson
ALTERNATIVE STORY FORMS with information by Andy Bechtel
CHOOSING A BODY COPY FONT by Bradley Wilson
HOW TO CREATE A GREAT INDEX — AUTOMATICALLY by Bradley Wilson
HELVETICA: HAPPY 50TH ANNIVERSARY by Bradley Wilson
YEARBOOK THEME: TO REVEAL OR NOT TO REVEAL by Bradley Wilson
YEARBOOKS: IT’S ALL IN THE TITLE (PAGE) by Bradley Wilson
TABS/INDENTS ENSURE ALIGNMENT by Bradley Wilson
SILHOUETTES: BOLDNESS ACCENTS SIMPLICITY AS KEY TO SUCCESSFUL ART by Bradley Wilson
THE POWER OF ONE compiled by Bradley Wilson
October 12, 2014